Hear/Say

Stick together.

This, I have discovered. As always, I have an overly vague/broad/incoherent stance on the topic, and concede that the degree of “funniness” varies with each audience. For example, some people just don’t understand the beauty of awkward irony.

Ah, the beauty of this picture eludes the Bell-Square-nese

Like people at Bellevue Square.

I’ve been there way too many times this week. It’s actually detrimental to my cool points. Visiting that mall makes me feel really cool AND really uncool: cool for not being so transparently rich and mainstream, but uncool for being there in the first place. What a paradox. You know what another contradiction is? Shopping at the Bellevue Mall Thrift Store. Absolutely UNthrifty. Too bad that to say that I’ve never shopped there is a lie. Too bad… I went to school in Bellevue. Too bad I used to hang out at Bellevue Square (ah, before the Great Remodeling) a lot. I’ve even shopped at Hollister, which needs to D.I.A.F (Die In A Fire) as soon as possible. Even the Zebraclub, with its elitist cuts and enviously hip silhouettes (I always have to google that word to spell it right), has prices that make me want to D.I.A.B (Drown In A Bucket). Why, capitalism? Why, materialism? Why, temptations of beautiful-pretty-things?

The dude is just sun-tanning on top of the P.D.A. No biggie.

And in the face of all these meaningless protests, I’d also like to know (just as meaninglessly) why monks and/or nuns absolutely have to wear the most unflattering things… there is an attractive aesthetic called minimalism… <<<fail.

Intentional bald spots are never intentional

And this might not relate, but it’ll fulfill the theme of incoherency in terms of this post: blogging as a second conscious (or conscience) is self-flattery in the form of paranoia. And it’s detrimental to the range and writing of the blog. Paranoia, thou’rt banish-ed!

Write you lates,

G

Lies in art.

With the advent of the internet and the progress of convenient technology, audiences are becoming more and more empowered in choosing which advertisements to review and the medium in which they’d like to engage in. Hulu uses this model when they ask if you’d like to watch one 90 second commercial, rather than three 30 second commercials. You see it as advertisements on Facebook and other social networking sites begin to gear their material towards audiences more likely to receive and utilize it.

In any case, people are finally realizing they can choose something else– they don’t have to have Billy Mays (bless his Oxycleaned soul) yelling at them about oxygen bubbles tickling the red wine stain from the roots of their carpet. They can fast-forward their TiVo. So the dilemma for them becomes How to Get People Genuinely Interested– and here enters artistic appeal. Innovation and creativity will be our higher calling– well, it always was (or should have been), but now the providers of our beloved commercials are being forced to step it up.

Here’s a fantastic example of a possible cutting-edge photo shoot promoting makeup and beauty accessories:

via fffffound.com

via fffffound.com

via fffffound.com

via fffffound.com

I can’t seem to find the actual artist on the behance network, but this stuff is fantastic. See more crazy creative works here.

My hope for the future? Advertising as enjoyable, thought provoking pieces that promote their products in creative, innovative, and relevant ways.

<3

Gracieee

This weekend is going to be fan-tastic (weatherwise). Workload wise,– maybe not so happy.

But no matter.

Found some cool ads by Abacaxi Atomico via adsoftheworld.com

www.abacaxiatomico.com.br

Advertising Agency: DPZ Brazil
Creative Directors: José Zaragoza, Fernando Rodrigues, Diego Zaragoza
Art Director: Celio Salles
Copywriters: Alexandre Abu Fabrício, Fábio Perazzo

paris?

 Their website, http://www.abacaxiatomico.com.br/, is not as cool as their ads.

Gracie