Fashion + PSA?
Friday, August 27th, 2010Recently, the luxury goods industry has reached out to those with irresistible urges t0 recklessly slide credit cards everywhere– as well as title the campaign as a public service announcement. Not only do they call it that; it’s reblogged as such by influential bloggers JAK & JIL as well as Bryanboy. The loophole to call consumers to arms as a public service? It’s supporting the retail industry that ranks as the second largest industry in New York City:
Not only does this sound like BS to me, this sounds like BS to me.
I was also mistaken: this is a global celebration. Aka: luxury goods holding companies and department store empires (see: Nordstrom) see fit to pull together in a giant “Gee public, you’re stupid” stunt to ”celebrate fashion” as a good service. This is terrifying. While New York City is a focal point for this “global celebration” to occur, Bellevue’s own Nordstrom is taking part while inviting “prodigious tweeter Lily Jang” to join as special VIP guest. And there’s going to be tweet trivia, oh boy.
While the “PSA” for New York City does mention charities for the 9/11 memorial and a city-wide clothing drive, I don’t trust the “good” of supporting an industry– it’s not like the banks or financial service industries can pull a thing like this. And who says the rest of this “global celebration” will have any charity to represent, rather than “THE GOOD OF EMPLOYEES OF THE FASHION INDUSTRY?”
Why isn’t anyone doing something for newspapers, or a functional news system?
PHUNK.
Graceee
PS: On the “positive spin” of things, it’s ingenious. Bloggers would reblog the term, and because the organization of these powerful companies officially use it, it would naturally be assumed that it is, in spirit, for the good of… people. It’s the profit that leaves the bad taste in my mouth– especially because many others are suffering as well.











