via ponystep.com

Venetia Scott has been all the buzz on the Innernetz lately; this is surprising, as she has apparently already established herself quite successfully in the fashion world as a fashion stylist and photographer.

A true Conde Naste darling, she began at British Vogue, and continued tos tyle shoots for several prominent magazines– Italian Vogue, The Face, another Magazine, W, and Self Service.

She then became the Creative Director of Marc Jacobs and Marc by Marc;

in 1999 Scott became fashion director at Nova, and has worked with professional photographers Juergen Teller (who did the last Marc Jacobs campaign– and with whom Scott also shares an ex-marriage and a daughter), David Sims, Mario Sorrenti, Helmut Newton, Steven Klein, Glen Luchford, and Stephen Shore. She has also done multiple advertising campaigns for the Marc Jacobs brands, Calvin Klein products, and other designers.

Most recently, Scott has been working as a photographer for several publications and on advertising campaigns for designer Margaret Howell.

As a veteran of styling, photography, and the glorious creative heights of magazine editorials, Scott has witnessed the overwhelming of magazines for advertising purposes:

“I find magazines less and less interesting — I don’t really buy magazines or look at magazines. I mean I’ve got a twelve year old [daughter with ex-husband Juergen Teller] and we were talking about it yesterday — she’ll go on the internet and probably look at something like your [online] magazine [Ponystep] more. She would not ever go to a newsagent and buy a magazine. And even here when we get sent ones that I’ve got work in, she’s not really interested in it. In a way I’m doing less editorial because it seems a bit tired now.” –Ponystep

On styling and how it’s changed as well:

“When I first started at [British] Vogue [around 1987] you’d get all the clothes in, have your rail and you’d make looks. Whereas now the designers do the looks. You can’t mix Chanel now with other designers — the power of advertising is that if you don’t do it in the way that they want you to shoot it then the magazines become scared that they’ll lose the cash. When I first started there wasn’t really any bargaining power between the advertisers and editorial; they were two completely separate things. Now it’s ‘I’ll take out a couple of pages and you give me a couple of pages.’” – Ponystep

Most recently, I’ve uncovered her Self-Service Magazine “Nature Seems to Be Fashionable Again” shoot for the Fall/Winter 2005 as it is blogged and re-blogged over several fashion and/or photography sites. Scott both styled and photographed the shoot:

She styled Devon Aoki, shot by Juergen Teller, for Vogue Russia, October 1998…

You can see the parallels of the au naturel, care-free innocence shown in this shoot and the current Marc Jacobs ads…

And some pictures from the Margaret Howell campaign:

I love her crisp lines, subtle textures… fine photography and styling indeed!

Pictures and information sources provided by forum.thefashionspot.com

Graceee

listening to: “Sprawl (Flatland)” by the Arcade Fire, The Suburbs

Graceee

UP THERE from The Ritual Project on Vimeo.