The Future of Advertising
Tuesday, October 27th, 2009Lies in art.
With the advent of the internet and the progress of convenient technology, audiences are becoming more and more empowered in choosing which advertisements to review and the medium in which they’d like to engage in. Hulu uses this model when they ask if you’d like to watch one 90 second commercial, rather than three 30 second commercials. You see it as advertisements on Facebook and other social networking sites begin to gear their material towards audiences more likely to receive and utilize it.
In any case, people are finally realizing they can choose something else– they don’t have to have Billy Mays (bless his Oxycleaned soul) yelling at them about oxygen bubbles tickling the red wine stain from the roots of their carpet. They can fast-forward their TiVo. So the dilemma for them becomes How to Get People Genuinely Interested– and here enters artistic appeal. Innovation and creativity will be our higher calling– well, it always was (or should have been), but now the providers of our beloved commercials are being forced to step it up.
Here’s a fantastic example of a possible cutting-edge photo shoot promoting makeup and beauty accessories:
via fffffound.com
via fffffound.com
via fffffound.com
via fffffound.com
I can’t seem to find the actual artist on the behance network, but this stuff is fantastic. See more crazy creative works here.
My hope for the future? Advertising as enjoyable, thought provoking pieces that promote their products in creative, innovative, and relevant ways.
<3
Gracieee
