Just In Time for the Holidaze
Thursday, November 18th, 2010Google has once again expanded its ever-growing empire.
Boutiques.com is a Google-powered spending trap; celebrities and fashion bloggers were solicited for fashion styles, favorite boutiques/designers, and boutiques.com was born. By aggregating the favorites of each known celebrity fashionista or blogger, Google has once again made our capabilities to browse a diverse number of designers or brands by changing the frame of online retail to shop by 1. Celebrity choice(you can dress like Olivia Palermo, the Olson twins, Kelly Osborne) 2. (fashion) Blogger (Jane from Sea of Shoes, her mom, Judy, Susie of Stylebubble, and Bryanboy) 3. Designer (which is usually a traditional way of browsing retail) 4. Trend (i.e. ‘Mad About Mad Men’ and 5. Style Genre (romantic/edgy/street chic) as well as “Make Your Own”, which prompts a sort of role-playing perspective as a fashionista (Which is more your style? Choice 1 or choice 2) as you build a preference portfolio that ends up with a guess at your personal style genre (mine was “edgy”).
I wonder if people (especially those who are confident in their own fashion sense and what they wear) will like that idea; to be classified in a genre– but then again, those aren’t the people who are playing with “Make Your Own”: they’re probably drooling over Stylebubble’s eclectic mix of design, or Jane’s gorgeous, girly, and fun collection/wardrobe, or wherever the Olson twins supposedly shop at.
That’s probably the greatest selling point of Boutiques.com: aggregating many designers, not necessarily top house-hold name brands (Versace/Dior/Gucci), but the type of designers that are noticed by passionate fashionistas with fat checkbooks– the emotional allure of dressing/reaching the sophisticated look of celebrity goddesses. Not to mention, that those who are lost and with fat checkbooks can also learn how to dress romantic_edgy_classic_etc.
They also have a member log-in to save your preferences and portfolio. So there you go! You don’t even have to have personal style: just be like Mary-Kate or Ashley, or you can embody ‘romance’ or hip ecclectic ‘edginess’, and you’re set to “be cool”.
Graceee
